Lenme App
Lenme is a peer-to-peer lending and investing platform that connects borrowers seeking small-dollar loans with a network of financial institutions and individual investors. Launched in 2018, the mobile-first platform provides a fully automated lending experience, offering cash advances up to $200 and personal loans up to $5,000 with competitive, market-driven interest rates. A standout feature is its crypto-backed loan product, which allows borrowers to leverage their cryptocurrency holdings as collateral for larger loan amounts. Lenme's platform also provides investors with access to over 2,000 data points per borrower to support informed underwriting decisions.
View Live Project β12Γ
content output per writer
20min
average draft-to-publish time
98%
brand voice consistency score
The Challenge
A B2B SaaS company's marketing team of four was struggling to produce enough content to support twelve sales reps. Everything took too long, quality was inconsistent, and the team spent more time editing AI outputs than actually writing. They needed a system, not just a tool.
Our Approach
- 1
Built a brand voice training pipeline that ingested their top-performing historical content and tuned prompt behaviour to match their tone and terminology
- 2
Designed a brief-to-draft workflow that reduced the average writing cycle from three hours to under twenty minutes
- 3
Added a collaborative review layer with inline comments and approval gates so editors could ship without leaving the platform
- 4
Integrated direct publishing to HubSpot, LinkedIn, and their existing blog CMS to eliminate the final copy-paste step