Plume Home App
Plume Home is all about making your home's Wi-Fi smarter and safer. It used to be called HomePass, but We gave it a big upgrade with a cleaner look and easier buttons to press. The main screen shows you everything at a glance, like if there are new devices on your network or if something weird is going on with your security. What's really neat is that it doesn't just control smart devices. It looks at your whole network and gives you the power to say, "This work video call gets the fast lane," while also making sure your smart lock and cameras are protected from online threats. Over 65 million homes use this tech already, so it's a solid example of a modern app that handles the stuff you can't see (the network) and the stuff you can (the smart home).
View Live Project β200+
paying subscribers
95%
month-one retention
Top 5
Product Hunt launch
The Challenge
A solo founder had a working AI writing assistant but was struggling to convert trials and retain subscribers past the first month. The product had potential but felt unpolished.
Our Approach
- 1
Conducted user interviews with 20 churned and retained customers to identify the core value moment
- 2
Redesigned the onboarding to surface the key "aha" experience within the first 5 minutes
- 3
Built a streak and saved templates system to create habitual usage patterns
- 4
Added team collaboration features to shift from individual to team-plan conversions
βWorking with Emperor felt like having a product team inside my company for three months. The results speak for themselves.β